Head of the Charles ED Fred Schoch writes: New sponsorship opportunities with HOCR abound. Recent HOCR link up with the Canyon Ranch Corporation brings health awareness and stress relief to the high-pressure operating volunteers of the Regatta. No longer will the 900+ volunteers be plied with beer and pizza in order to pull off the best weekend of racing on the planet. As a new sponsor, Canyon Ranch organization is not only buying their way into a dozen entries in the Regatta for their health-nut patrons, but is introducing yoga, spa treatments and diet-sensitive smorgasboards for the Regatta volunteers.