A Most Beautiful Thing, called one of the best documentaries to unveil at South by Southwest by Brian Tallerico of Roger Ebert, an "absolute must watch" by Deadspin, "a great movie" by the Chicago Tribune, "a film we could really use right now" by the Hollywood Reporter, and "one of the best films this decade" by ChicagoNow, was set to open theatrically, first in March and then on July 31 in select AMC Theatres across the country. Given that COVID-19 is on the rise and theaters will remain closed on July 31, the film's broadcast plans will now be accelerated.
- Starting July 31, the film will stream on Comcast/NBCUniversal's Xfinity platform in advance of the film's debut on Peacock
- The debut on debut begins September 1
- Later this fall, the film will be on Amazon Prime, coupled with a new companion soundtrack
In new news: FILA, the film's apparel and footwear partner, will be dropping A Most Beautiful Thing shoe this fall, with proceeds to benefit the A Most Beautiful Thing Inclusion Fund to support the work of Arshay Cooper and new inclusion efforts within the sport of rowing.
50% of all film screening/box office/license fee/merchandise profits will also be donated to both the A Most Beautiful Thing Inclusion Fund and the NAACP Legal Defense Fund.