Cambridge, Mass. - October 14, 2003 - The Head Of The Charles® regatta today announced that EarthLink, one of the nation's largest Internet service providers (ISP's), will serve as the Official Wireless, Internet and Email Service Provider of the prestigious annual rowing regatta in Boston, October 18 - 19, 2003.
The 2003 sponsorship revolves around the use of EarthLink(tm) Wireless Email with BlackBerry® during the event. Donning EarthLink gear, a team of Head Of The Charles® race officials dubbed "EarthLink Wireless Umpires," will be using the RIM BlackBerry® at select locations along the three-mile racecourse. "We are thrilled to have a sponsor like EarthLink, whose presence at the Regatta is adding value to our event," says Fred Schoch, Executive Director of the Head Of The Charles® regatta. "The ability to communicate in real-time is significant. With EarthLink Wireless service and BlackBerry, we can report results, infractions, interference or collisions from one official to many, instead of from one to one on a cell phone. In addition to being right where the action is in these exciting 'head races,' EarthLink will be helping to ensure Regatta safety."
In addition to sponsoring a sweepstakes to win a set of Concept2 sculling blades and a commemorative blade signed by the oarsmen and oarswomen of the National Team, EarthLink's other promotional tie-in to the event is that anyone using a BlackBerry® with EarthLink service can get instant race results. New subscribers can also take advantage of a special offer to receive $150 off the purchase price and a free month of service by visiting the Head Of The Charles® regatta's home page at www.hocr.org, or by calling EarthLink at 888-304-2773 and using promotional code 1018170.
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