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Texas Rowing Center
AMSmediathatmatters  · January 24, 2011
When TRC was ready to submit a proposal to the Austin Parks Board detailing a usage plan for the new boathouse on Lady Bird Lake, AMS joined to create an accompanying video. The TRC's proposal is the only plan to provide equal access to all rowers (and would-be rowers) in the community. That sense of inclusiveness is such a central part of the TRC mission that it deserves to be highlighted with more than just words. Thus, AMS created a compelling video aimed at showing how the Texas Rowing Center serves all of Austin, not just a relatively small group of rowing enthusiasts. Through testimonials and live action rowing footage AMS was able to depict TRC's contribution to not only Austin's quality of life, but also how the center touches, even transforms, the lives of many people throughout the community. The video underscored the benefits of selecting the TRC to run the new boathouse on Lady Bird Lake.

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