Partnership to Include Development of New Unisuit for U.S. National Team
Boathouse Sports has been named the exclusive apparel supplier and outfitter for USRowing, the organizations announced on Thursday. The four-year partnership will include the USRowing National Team that will compete in the 2012 Olympic Games in London, England.
Founded in 1989 by two-time Olympic rower John Strotbeck, Boathouse Sports will become the exclusive athletic apparel supplier for the U.S. Senior and Under 23 National Teams, as well as the USRowing Training Center, effective immediately. Boathouse will work with USRowing and its athletes to develop a new unisuit specifically for the national team.
"Providing and developing the best performance product for the world's most elite athletes has always been Boathouse's mission from day one," said Boathouse Sports Founder and CEO John Strotbeck. "As an active member of USRowing and a former member of the U.S. National and Olympic Teams, it is with great personal pride that we enter into this partnership, as we both work to expand the sport of rowing and put more American rowers on the medal stand at the 2012 Olympics in London."
Beginning October 1, 2009, Boathouse Sports will become the exclusive online and event merchandising partner of USRowing. Boathouse Sports will create a new USRowing Store on its Web site; manage all sourcing, merchandising and selling of licensed products in the online store and at events; and promote the partnership through public relations, joint marketing programs, online advertising and participation at events.
"We are very excited to work with Boathouse Sports," said USRowing Chief Executive Officer Glenn Merry. "They represent a tradition and have roots in our community that extend back through both the team and the sport. They understand our athlete's needs, and we look forward to a strong partnership. I still have my Boathouse jacket from when I was a college rower. It's a brand that makes sense to have as part of the USRowing family."
The agreement runs through October 1, 2013.
Boathouse Sports creates custom team athletic apparel for elite athletes. Based in the city of Philadelphia since its inception, where it manufactures over 95 percent of its products, Boathouse has earned an exclusive customer base of schools, universities and teams. Boathouse Sports continues to expand its reach as one of the fastest growing custom athletic apparel brands in the world. For more information, log onto www.Boathouse.com.
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05/19/2009 11:44:53 AM