Rowers attending the Head of the Charles Regatta on October 22-23rd will be the first to get their hands on the unique Boathouse products available at the company's first pop-up retail store. The complete Boathouse collection will be available on Boathouse.com in early November just in time for the holidays and also at premier sporting events throughout 2017.
Boathouse, the official partner and outfitter to the U.S. National Rowing Team since 2009, including the 2016 US Rowing Olympic team, today announced the launch of its first-ever Boathouse branded line of apparel. With this launch Boathouse also presents its new logo and branding, inspired by the company's Made in the USA heritage. The Boathouse collection features the company's iconic outerwear in Softshells, Gore-Tex and Supplex fabrics, Polartec and Power Stretch base layers, and casual wear offered in a range of classic colors and styles.
"Boathouse has always been known for its dedication to designing the most technologically advanced gear that gives athletes the ability to train and compete at a world class and Olympic level," said Boathouse Founder, CEO and two-time Olympic rower John Strotbeck. "Whether you're a weekend warrior, a collegiate or high school athlete, you will appreciate the quality, style and craftsmanship that goes into all of our products. We believe in the collective determination, dedication and drive of all those who strive to succeed. We believe in The United State of Athletes."