The 50th Head Of The Charles is fast approaching and athletes and sponsors alike are excited for this commemorative year celebrating the past, present, and future of the largest two-day rowing competition in the world.
BNY Mellon proudly arrives on the banks of the Charles to support rowers in the second year as the Presenting Sponsor of the Regatta. BNY Mellon is the global leader in investment management and investment services, serving individuals, families, family offices, endowments, and foundations.
All new for 2014 at the 50th Head Of The Charles Regatta is the freshly minted Retail Alley at the Rowing & Fitness Expo. There, spectators will find massive independent tents offering an array of retail options from our partners including: Brooks Brothers, New Balance, Victorinox Swiss Army, Boathouse Sports, JL Racing and the Officially Licensed Product tent.
Entirely new for 2014 is the addition of Victorinox Swiss Army as the Official Timepiece & Travel Gear sponsor. Be on the sharp lookout for an assortment of customized Swiss Army knives in addition to all new product lineup.
Brooks Brothers, the premium apparel sponsor, will once again be offering a custom line of co-branded apparel not available in stores. All new for 2014 is the launch of the "BB1" the Fluidesign custom painted shell painted in the famous Brooks Brothers tie pattern. Be sure to snap a photo with it in front of the Brooks Brothers shop at Retail Alley!
New Balance will be offering a full array of new athletic gear for 2014 including, a custom #HOCR50 shoe! Look for more details launching this week on the HOCR Twitter & Facebook pages!
Other new sponsors for 2014 include Land Rover (presenting sponsor of the Eliot Bridge Enclosure), Nielsen-Kellerman (Official Megaphone of the HOCR) providing the River Control volunteers with 30 Blue Ocean™ Megaphones, and Connect-A-Dock helping to provide a new 240-foot launch dock for the Regatta. Citizen Public House & Oyster Bar will cater for the Eliot Bridge Enclosure; buy tickets HERE before they are sold out!
Other Regatta sponsors include: EMC Corporation, Sierra Nevada, Gentle Giant Moving Co., Shell, Lenox Hotel, Hudson Boat Works, Concept2, Teddie Peanut Butter, Mohegan Sun, Enterprise CarShare, Lufthansa, CBS Radio, GEICO, Gibson Brands and more!
The Head Of The Charles Regatta is excited to welcome such a wide range of sponsors, partners, and vendors—from your favorite rowing trou or boat builder—to globally-recognized companies whose support allow the Regatta to continue to flourish as we look forward to another 50 years.
For more information, visit the Head Of The Charles Regatta at hocr.org
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